PRESENTATION KEY POINTS
- How to create a business and not just revenue events. "Lead generation with the end in mind."
- Keywords that include renewals, continuity, email ("fishing without bait"), "giving away your best stuff up front," membership, a product or a promotion is not a business, evergreen lead generation, customer service, and fulfillment are part of lead generation (indirectly).
Meet Brian Kurtz
Brian Kurtz has overseen the distribution mailing of close to 2 BILLION pieces of direct response promotions mail over the past four decades.
Brian was instrumental in helping his former company, Boardroom sell millions of newsletter newsletters subscriptions and consumer books and under his direction, the company grew to over $150 million in revenue.
Brian founded Titans Marketing in 2015 and runs two groups, Titans Mastermind and Titans Master Class and soon to be Titans Xcelerator. They are comprised of the top multi-channel direct response marketers, copywriters and business owners in the world.
He has written two books, Overdeliver and the Advertising Solution.